Brand is more than a logo—its the voice, personality and purpose behind the companies and products we love.


As an entrepreneur, you probably know that making a mark on your customers’ minds is highly valuable. By creating a recognizable, trusted and consistent image of your company, you’re able to win your customers’ attention and loyalty. Without that differentiation, they could easily flock to your competitors.

Lexie Productions use strategy to create the visual elements of your brand. These elements include your logo, color palette, typography, image style, and general look and feel. These should be unique to your company and help illustrate your brand.


A great design can influence the public’s perception of you by creating an appropriate, consistent look and feel.

To build a great brand, there are three key terms you need to be aware of:

  • Brand: how people perceive your company.

  • Branding: the actions you take to build a certain image of your company.

  • Brand identity: the collection of tangible brand elements that together create one brand image.

It’s important to remember that brands aren’t instantaneous and can’t be forced. Companies must earn their reputations by being consistent, always projecting the same appearance to the world, and most importantly, maintaining their audiences’ trust.