All of these things make up an identity and should support the brand as a whole. When your brand identity fits your company and is associated with a good experience it forms a lasting emotional connection with customers, differentiates you from the other choices and suggests stability and longevity.

These tangible elements is seen when a company communicates with the public:


  • Marketing Collateral (Flyers, brochures, books, websites, etc.)

  • Products & Packaging (Products sold and the packaging in which they come in)

  • Apparel Design (Tangible clothing items that are worn by employees)

  • Signage (Interior & exterior design)

  • Messages & Actions (Messages conveyed via indirect or direct modes of communication)

  • Other Communication (Audio, smell, touch, etc.)

Marketing collateral is any media material used to promote a company's products or services. This includes everything from print materials like posters and flyers to digital content like catalogs and digital magazines.