Anatomy of a Magazine Layout

Some Editorial Design terms to get familiar with which are a must if you are planning to design magazines.

There are many layout details one must be aware of when designing a magazine, these are the basic ones:

Terms & Definitions


a. Display type is created specifically to work as headline

b. A Kicker can be placed above the headline (label, short copy

Intro / Stand-first / Deck

a. Acts as a bridge between headline and body copy

b. Sets the tone of the article

Byline (By Author’s Name)

a. Either after intro or at the end of body copy

Pull quote

a. Doesn’t have to be a quote

b. Can be more effective as an entry point than the headline

Header / Footer

a. Page number (aka folio)

b. Place it on both sides or only on the right side

c. Running head/feet (indicates section)

d. Notes, references


a. Captions (should always be closer to the bottom of the image)

b. All art should be credited

c. Runaround

d. Bleed 3mm recommended

e. Double truck (image across a spread)

f. Photo package (stack or cluster of photos)

White space

a. Also known Negative space, can also include coloured background.

Lines (as shapes not text)

a. Rule is usually used above Headline or Lead

b. Eyeline is a horizontal guideline that runs across the spread. It helps

visually unify the spread and is used as a place to start or end content elements.

The eyeline should never be placed in the exact middle of the spread.

Hope this helps some!


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